The Giving Type: A Study on How Different Personality Types and Temperaments Respond to Tailored Donation Appeals

119 pages long, this paper explores the giving habits of different types and temperaments and finds that ENFJs are most likely to give.  In addition, the language of a donation appeal can successfully be structured to fit a person's type.  Also analyzes which charities the various types/temperaments are most likely to respond to with donations (for example, the Artisans tend to donate to disaster relief).